happyplankton

/hap·ee·plank·tuhn/

noun

1. Matt. One person. Handles the whole digital side - websites, SEO, ads, e-mail and domains - for NZ small businesses, at prices you'll actually understand.
2. What you find after you've had enough of paying an agency to confuse you.

adjective

Straight-talking. Fixed-price. Answers its own phone.

antonym

agency

usage

"No more wondering what we're paying for. Fixed price, delivered exactly as promised."

origin

Invercargill, New Zealand. (Yes, really.)

Book a free consultation See what I do
proper noun

Web design & digital marketing for NZ small businesses

Websites·SEO·Google & Meta Ads·E-mail Hosting·Domain Management

Most local agencies won't tell you what a website costs until you've sat through a discovery session. I skip that part. Book a free 15-minute call and I'll give you a straight answer - no Growth-Driven Design frameworks, no compounding brand ecosystems. Just plain English and a fixed price.

I'm Matthew Hancock, based in Invercargill. happyplankton exists because the agency model is broken - and small NZ businesses deserve better.

25+
NZ businesses helped
$0
Hidden fees, ever
100%
Fixed-price work
0
Lock-in contracts
Fixed prices - you'll always know what you're paying before work begins
No lock-in retainers - you stay because the work is good, not because you have to
Direct communication - you'll always deal directly with me, not an account manager
Plain English - no jargon, no confusion, no Googling what the invoice means
End-to-end delivery - one person manages the whole project, start to finish
usage, in context

What people who've worked with me say

A few of the NZ business owners I've worked with - in their own words.

J

I hired Matt as a ‘fix it’ man when I had issues with a site that needed a lot of work. Matt completed the project on time and on budget and to a very high standard - I am very happy with the end results. Matt's attention to detail and commitment to getting the job done right the first time is why Matt is the first web designer/developer I turn to when I need a job done.

Joseph FountainOnline Video SpecialistsClient
J

Matt has been wonderful to work with. We have been thrilled with what he has done for us and would highly recommend his services.

Jim BurnsThe Web StarsClient
A

happyplankton designed our website for The Reading Room. I found Matt to be pleasant, knowledgeable and very patient with a novice person like myself who is not IT proficient. Matt's ongoing support was amazing. If you are looking for someone to help you with a website or IT needs, then Matt is your guy. I highly recommend happyplankton.

Adele HibbsThe Reading RoomClient
citation, in full

$337K in sales from $54.5K in ad spend

It's not just websites - I run the ads, too. One NZ client, eighteen months of Facebook and Instagram advertising, a cost-per-click cut by nearly two thirds, and budget that worked harder every month. Here's the maths.

6.2× return on ad spend - more than $6 back in sales for every $1 spent
$337K
Sales generated
$54.5K
Total ad spend
−64%
Cost per click ($1.49 → $0.53)
18 mo
Sustained, not a one-off spike

Figures taken from this client's own Meta Ads Manager reporting, covering January 2025 to June 2026. Results depend on your product, margins and market.

imperative

Stop wondering. Start winning.

The longer you wait, the more customers find someone else. Book a free consultation today - no pressure, no pitch, just a real conversation about what's possible for your business.

Book a free consultation
Free 15-minute video call · No obligation · Plain English guaranteed