Built to perform, not just impress
A selection of recent projects across Southland, Otago and beyond.
/hap·ee·plank·tuhn/
noun
adjective
Straight-talking. Fixed-price. Answers its own phone.
antonym
agencyusage
"No more wondering what we're paying for. Fixed price, delivered exactly as promised."
origin
Invercargill, New Zealand. (Yes, really.)
The digital world has never been more complicated - or more full of people ready to charge you for the confusion.
They'll tell you there's a lot you haven't thought of yet - and probably won't understand. Then they'll charge you to explain it. Complexity isn't a problem they're solving. It's a service they're selling.
First there's a discovery session. Then a retainer. By the time anything gets built, you've committed to something expensive and difficult to get out of - and you still haven't spoken to the person doing the work.
They promised continuous improvement and data-driven results. Six months later you're still waiting for the numbers to "mature" - and the monthly invoice keeps arriving whether anything changes or not.
It shouldn't be this hard for a small business to have a decent online presence. You want a website you're proud of, advertising that makes sense, and someone who answers your calls. That's not too much to ask.
Most local agencies won't tell you what a website costs until you've sat through a discovery session. I skip that part. Book a free 15-minute call and I'll give you a straight answer - no Growth-Driven Design frameworks, no compounding brand ecosystems. Just plain English and a fixed price.
I'm Matthew Hancock, based in Invercargill. happyplankton exists because the agency model is broken - and small NZ businesses deserve better.
I've made this as simple as possible - because it should be.
A 15-minute video call. No scripts, no sales pitch - just a genuine conversation about your business and what's holding your online presence back.
I'll scope your project in plain English with a fixed price. You know exactly what you're getting, what it costs, and when it'll be done.
Your new website or campaign goes live. Enquiries come in. You get back to running your business, with ongoing support available when you need it.
Fixed prices, no retainers. You choose what you need.
Custom-built, fast, mobile-ready websites that look the part and bring in enquiries. Brochure sites to full eCommerce.
Get found in the Google searches that matter to your business. Honest, long-term optimisation with plain-English reporting.
Pay for clicks that turn into customers. I manage your campaigns so your budget goes further and results are trackable.
Facebook and Instagram advertising that reaches the right people for your business. Creative, targeting, and budget management included.
Ongoing updates, security, backups and support so your site stays fast, safe, and current. Simple monthly agreement, no lock-in, cancel any time.
Book a free consultation and I'll work it out with you. No pressure, no pitch - just honest advice about what's right for your business.
I also manage domains, email hosting, and other digital odds and ends for existing clients - just ask.
A selection of recent projects across Southland, Otago and beyond.
Real clients. Real results.
Matt has been wonderful to work with. We have been thrilled with what he has done for us and would highly recommend his services.
Having worked with Matt for almost 20 years, I can highly recommend his services. We have built more than 30 websites together. Matt is reliable and efficient - a great person to have on your team.
Matt's diligence is matched only by his ingenuity. The ability to carefully listen and provide work that gives you not just what you asked for but what you really need is a rare skill. Matt has this skill and many more. I highly recommend him.
If you're looking for a big team, a fancy pitch deck, and a retainer agreement - this probably isn't the right fit. If you want straight answers, fixed prices, and no lock-in, keep reading.
| The thing | Agency | happyplankton |
|---|---|---|
| Who you talk to | Account manager (who briefs the team) | Matt. Just Matt. |
| Pricing | Quoted on request, often hourly | Fixed price, upfront |
| Contracts | 12-month minimum, typically | Month-to-month, no lock-in |
| Reporting | PDF decks full of graphs | Plain English, what actually matters |
| Overheads you're paying for | Office, staff, ping-pong table | None. Just the work. |
| Bartercard | Probably not | Yes - trade dollars welcome |
The longer you wait, the more customers find someone else. Book a free consultation today - no pressure, no pitch, just a real conversation about what's possible for your business.
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